EYE TRACKING
3-5 seconds. That's all the time you get for your design to be noticed, or lost in the shuffle.
What if you could predict what people see in those critical seconds? And use that knowledge to make your creative content stand out?
Eye tracking brings a measurable aspect to something that can be so subjective. Our Eye Tracking software analyses your content and designs using scientifically backed algorithms, that simulate what people see during these 3-5 seconds. The results predict which areas and objects people are likely to notice when they first glance, but before they’re aware of what they’re looking at.
We use this analysis to meticulously create any array of creative content - catalogues, print ads, web banners, billboards and more. Eye Tracking helps us to increase creative confidence, simplify approvals, and gain consensus on visual priorities.
Example 1: Page Design
Example 1: Eye Tracking Report
Example 2: Page Design
Example 2: Eye Tracking Report